Treatments are how music videos get made. They're also how they don't get made — when a deadline beats the slide deck. Pitcha exists so directors spend their time directing, not laying out PDFs in Keynote at 3am.
We were built by directors and engineers who've shipped work in Lagos, London and Los Angeles. The reference engine understands Afrobeats, Amapiano, drill and R&B — not just LA pop — because the tool you reach for should reach back.